Rolex
Rolex and the Australian Open
Rolex is an Official Partner and the Timekeeper of Australian Open 2008 and is particularly
proud to be affiliated with the first Grand Slam tournament of the year.
The Australian Open follows on the heels of the end-of-year holiday season and benefits from
a jovial atmosphere. Players and fans alike are in a festive mood, all of which has led Roger
Federer to describe it as “the happy Slam”.
Victories of Rolex Testimonees at the Australian Open have already linked Rolex to the tournament.
Roger Federer has three Australian Open titles to his credit, 2004, 2006 and 2007, and Justine
Henin won it in 2004.
Sponsorship of the Australian Open is part of Rolex’s long and close relationship with tennis,
which includes a 30-year association with Wimbledon. This commitment to tennis is further
confirmed by partnerships with other major tournaments, such as:
- the Dubai Tennis Championships,
- the Monte-Carlo Masters Series,
- the Davis Cup,
- the Masters Cup.
Rolex also supports the Hall of Fame Tennis Championships. During this tournament, played
every year in Newport, players who have reached the pinnacle in the game are inducted into
the Tennis Hall of Fame.
In addition to Roger Federer and Justine Henin, Rolex numbers other top players among its
Testimonees, such as Andy Roddick, Marat Safin and the Chinese doubles players, Zi Yan and
Jie Zheng.
Precision, skill, elegance and the pursuit of excellence have made Rolex and tennis perfect
partners.
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